I've been a part of organizations that were brilliantly run years ago. It was exciting, progressive and the growth was startling; we could hardly keep up. Today those same organizations are dwindling. The leadership is tired and the work, monotonous. The same strategies they used to grow the organization years ago, are now slowly putting them to sleep; their clients, leaving.
As you look at your business and your market, begin to ask yourself "why" you do the things you do. It may be because someone taught you to do it that way, or you found a way to get by and stopped trying at that point, or worse yet, its what everyone else is doing. You may find that you are part of an organization that has a culture that doesn't condone this type of thinking.
"Movers and shakers" in any industry are not defined by their industry, but rather, they take the time to ask "why" and begin the process of redefining, first themselves, then their industry or environment. As you look at your daily tasks, begin to scrutinize everything you are doing by holding each task accountable to the "why" standard; you may find that you are simply a puppet and not the puppet master.



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